Your Gateway to Japan's Thriving Market

We are consulting, business development and investment banking firm, specializing in penetrating the Japanese market

Contact Us

Our Team

Arale Cohen

co-founder and President

Co-founder and General Partner @ 2B Angels, one of Israel’s most active early-stage VCs for 12 years (2009 – 2021)

Since mid 2021 angel investor – did 6 small pre-seed deals
From January 2023, founder and Managing Partner of “One Line” venture capital – with 6 investments in 2023

Yanay Geva

co-founder and Managing Partner

Over 20 years of extensive experience working between Israel and Japan in various roles spanning startups, research, non-profit, and corporate segments

Co-founded the Israeli branch of Marubeni Corp., a major Japanese integrated trading and investment business conglomerate, and led its business collaborations, tech scouting, and strategic investments in Israel

Asaf Shamly

co-founder and Senior Advisor

Co-founder and CEO of Browsi, fast growing SaaS startup that has more than 100 customers in Japan, making it its largest market with ~50% of its revenue

Ex Team Leader in the elite technology unit of the Israeli Defense Forces, 8200

Ko Umeno

Japan Partner

15 years of launching and scaling startups, from Israel and other countries, in the Japanese market
Specialized in building powerful salesforce teams
Proven track record in creating network effect, leveraging the potential “herd effect” which is typical to the Japanese market

Isaku (Isaac) Uchiyama

Senior Advisor, Japan

15 years of Japan-based business development, marketing and operations experience for global elite and top-tier Japanese professional service firms and their clients in Japan.

Deep insights and networks to assist Israeli and Japanese clients achieve their cross-border projects and business objectives within this corridor.
Ex Head of Business Development & Operations @ EY Law Japan.

Co-founder and General Partner @ 2B Angels, one of Israel’s most active early-stage VCs for 12 years (2009 – 2021)

Since mid 2021 angel investor – did 6 small pre-seed deals
From January 2023, founder and Managing Partner of “One Line” venture capital – with 6 investments in 2023

Over 20 years of extensive experience working between Israel and Japan in various roles spanning startups, research, non-profit, and corporate segments

Co-founded the Israeli branch of Marubeni Corp., a major Japanese integrated trading and investment business conglomerate, and led its business collaborations, tech scouting, and strategic investments in Israel

Co-founder and CEO of Browsi, fast growing SaaS startup that has more than 100 customers in Japan, making it its largest market with ~50% of its revenue

Ex Team Leader in the elite technology unit of the Israeli Defense Forces, 8200

15 years of launching and scaling startups, from Israel and other countries, in the Japanese market
Specialized in building powerful salesforce teams
Proven track record in creating network effect, leveraging the potential “herd effect” which is typical to the Japanese market

15 years of Japan-based business development, marketing and operations experience for global elite and top-tier Japanese professional service firms and their clients in Japan.

Deep insights and networks to assist Israeli and Japanese clients achieve their cross-border projects and business objectives within this corridor.
Ex Head of Business Development & Operations @ EY Law Japan.

Japan: challenging 
market to penetrate

  • Culture Difference & Understanding
  • Conservative & risk-averse
  • Language barriers
  • Building Trust with Japanese Partners
  • Unique way of “doing business”
  • Adapting to Local Market Trends
  • Navigating Regulatory and Bureaucracy
  • “Not invented here” Mindset

Our Services

Our Team Includes Local Japanese Speaking People.

Market research

An initial market research to help you understand the Japanese market landscape. 

Competition analysis

We will analyze your competitors in the Japanese market and provide you with insights how you can differentiate yourself and gain a competitive edge.

Finding local GM / boots 
on the ground

We will help you find a local General Manager or placement service in Japan.

List of do’s / don’t do – 
market penetration education

We will provide you with a list of do’s and don’ts to help you navigate the cultural nuances of doing business in Japan. 

Investment banking and M&A support

We offer investment banking services.

Connecting to potential partners/distributers

We will help you identify your first potential customers in Japan by leveraging our extensive network of contacts. 

Connecting to  potential investors

We will help you connect with potential investors.

Identifying customers

We will help you identify your first potential customers in Japan by leveraging our extensive network of contacts. 

Market research

An initial market research to help you understand the Japanese market landscape. 

Finding local GM / boots 
on the ground

We will help you find a local General Manager or placement service in Japan.

Investment banking and M&A support

We offer investment banking services.

Connecting to  potential investors

We will help you connect with potential investors.

Competition analysis

We will analyze your competitors in the Japanese market and provide you with insights how you can differentiate yourself and gain a competitive edge.

List of do’s / don’t do – 
market penetration education

We will provide you with a list of do’s and don’ts to help you navigate the cultural nuances of doing business in Japan. 

Connecting to potential partners/distributers

We will help you identify your first potential customers in Japan by leveraging our extensive network of contacts. 

Identifying customers

We will help you identify your first potential customers in Japan by leveraging our extensive network of contacts. 

Contact Us

We would love to speak with you.
Feel free to reach out using the below details.

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